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Samsung Galaxy Galaxy S6 and S6 edge
( Photo: Maurizio Pesce / Wired)
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Samsung Galaxy Galaxy S6 and S6 edge
( Photo: Maurizio Pesce / Wired)
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Samsung Galaxy Galaxy S6 and S6 edge
( Photo: Maurizio Pesce / Wired)
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Samsung Galaxy Galaxy S6 and S6 edge
( Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 edge
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6
(Photo: Maurizio Pesce / Wired)
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Samsung Galaxy S6 vs. Galaxy S5
(Photo: Maurizio Fish / Wired)
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Samsung Galaxy S6 vs. Galaxy S5
(Photo: Maurizio Fish / Wired)
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Samsung Galaxy S6 vs. Galaxy S5
(Photo: Maurizio Fish / Wired)
Barcelona – The almond-eyed giant has finally woken . It took a while ‘, was shaken by a torpor that lasted for a couple of years, it is stretched to well and has taken to sink his sword.
Of course the giant of which we speak is Samsung. And the numbness is the crisis of profits, but above strategy, which seemed to have taken. That the Korean company has just passed a annus horribilis is, even more than a matter of numbers (-27% of operating profits in 2014 compared to 2013, with a striking -64% of the mobile division) , a gut feeling. The reasons are many, including the rise of smartphones midrange and low Chinese especially in emerging countries (read: falling from 18.7 to 12.1% of market share in China and loss of leadership in favor of Xiaomi) . But what weighed most is having somehow betrayed the expectations of fans about his flagship phones, the Galaxy S.
The first misstep was the S4, a phone too equal to Previous and cluttered software and functions: some redundant and complicated, others, such as eye control, too futuristic to work well . The S5, however, has paid the fact of being too “plasticky” when it pointed the competitors on the metal and the fine materials.
Well, now the giant has understood and presented here in Barcelona its first products with cutting-edge design, the Galaxy S6. At first glance it is clear that smartphones are of high standard. Elegant, sturdy, made of precious materials such as Gorilla Glass and aluminum. Available in colors not trivial as emerald green and blue topaz, every detail is taken care of. That’s what Samsung called Project Zero , a total rethinking of how the company approaches and integrates the design. For a company that has always sold its products as the most powerful, the biggest, the fastest, is a clear change of course .
It’s not all roses , in any case. In many, including us, have noticed that the Galaxy S6 looks a bit ‘too much to the iPhone 6. Ok, it’s a beautiful thing, but to have that little extra that elevates the multitude of similar phones we’ve seen here at Barcelona, need a step forward. For this we turn to the Galaxy S6 Edge . Just that strong signal aesthetic, the screen from both sides gently curving, aluminum edges which follows the contour tapering, it takes some function more and some shortcut on the phonebook and call, to totally change the perception.
What? One that pushes many iPhone users not to leave their phone, that feeling to hear how indescribably beautiful. Here you breathe deeply.
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