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Samsung Galaxy S6: European gold is the most desired color
The American behavioral psychologist Donna Dawson explains the reason for this choice of colors
The 80′s were the last to be enchanted by the warm colors and glittering gold that, after almost thirty years, back in the limelight by becoming the most desired by those who want to stand with a touch of style. From jewelry to clothing golden celeb on the red carpet to the make up of the latest fashion shows, gold starts to shine in all ranges up to tinge of gold also the world of technology that reveals an unprecedented glamorous side. The variant Gold Platinum is in fact among the most sought regarding the new Galaxy Galaxy S6 and S6 edge.
The Psychology of Color
After spending over two decades in the shadow of softer colors, there are a number of factors indicating gold as the color is again reigning. The behavioral psychologist Donna Dawson explains the reason for this phenomenon, and outlines the profile of the people who are attracted by gold, showing how the choice is closely linked to their personality but also to certain factors of socio-economic contingency.
“The color gold has always embodied an idea of wealth, abundance, high ideals, optimism and wisdom. After a period of deep recession like the one we have experienced, we are beginning to see some economic improvements and begin to feed optimism towards a future that we wish to be strongly improved. And that’s why we are instinctively inclined to choose gold as a symbol of rebirth and new life, “explains Donna Dawson.
Science teaches that the color is a visual elaboration generated by nerve signals that the retina sends to the brain: the visual perception is then created in all respects from the brains of people and as such is capable of influence on emotion. The study of colors is so closely connected with the personality and every person feels naturally drawn to a very specific tone.
Colors and personality
Emerald green, blue topaz, pearl white, black sapphire, platinum gold: these are the five colors Samsung latest smartphone. That personality behind the choice of each color?
Gold Platinum
Donna Dawson explains that people who choose gold are those that have as their real objective prosperity, financial success thanks to which they can afford that luxury they love madly and who display. Enjoys being around people and are optimistic and idealistic characteristics Lovers of yellow, as gold is nothing more than the perceived warmth and light. A person lover of gold is recognized among many other personalities, as well as the yellow attracts the eye more than any other color. The lover of gold has certainly difficult to get noticed.
Black Sapphire
The black, according to Donna Dawson, is not technically a color, but the representation of the absence of color. As well as the white has in it a double meaning, indicating the end of things, but also their start. Black is often associated with something aggressive, is chosen by the rebels and by the “outsider”, by those who refuse conventions. The loving person is strange and mysterious black, wants to be recognized as individualistic, independent and able to differentiate themselves from the crowd and to play a leading role, without forgetting to bring out a hidden sensuality and deep.
Pearl White
Even people who choose white are self-assured, outgoing, yet pure and honest, despite often today innocence symbolized by the white is replaced by a real status: the owning something white and unknowingly wear indicates a wealthy person, who knows how to communicate the purity of this color. No one can compete with a personality so angelic and the antipodes with the lover of the color black.
Blue Topaz
Sensitive, intuitive and sure of themselves that they could not be lovers of blue topaz, people who need to be loved and who seek stability and security. The blue symbolizes the calm, tranquility, balance. Those who prefer the blue are individuals who make their ideals their trump card in order to obtain stability also due to their attachment to tradition.
Emerald
Lovers of economic success, although more discreetly, so are those who choose the green emerald, indicating a more balanced personality, loyal, generous and hopeful. No color of green inspires hope and renewed vitality and energy, what these people are searching in nature, refuge from the stress of too much work to which they are subject.
Pills golden
1. Gold is present in almost all smartphones, used in wires microchip
2. A ton of phones (weighed without batteries) can produce almost 300g of gold
3. Gold is edible (the Galaxy S6 gold is not)
4. Most of the gold on earth comes from the fall of a meteorite 200 million years ago
5. About 7% of the world production of gold is used to build electronic equipment
6. Europe accounts for less than 8% of consumer gold demand
Print with you anywhere, anytime
ANSA
05/14/2015
AP
13/05/2015
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