Samsung Galaxy S6 and S6 Edge are the two top of the range they are having more success. After the iPhone 6, which sell anyway, Samsung with the new family of S6 she has managed to find the inspiration of better times. Samsung Galaxy S6 and S6 Edge are available in five different color variations, each with its own personality. Of all the color variants available one of the most popular variant is the Gold Platinum , a color that is very 80s.
Indeed, even in the field of telephony, we are witnessing a rediscovery of gold, a color that was very popular in the 80s and is now making a comeback.
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” Although for many years the black and white were the colors preferred by consumers, we are now seeing a turnaround in the market. People, according to initial feedback we receive after the launch of Galaxy Galaxy S6 and S6 edge, have become more extroverted in their preferences and choose more unconventional shades like gold , “says Riccardo De Franchis – Portfolio Marketing Manager of Samsung Electronics Italy. “ Since we presented our top of the range smartphone, we have seen that the demands for the Gold Platinum for the first time were equivalent to those for more traditional Pearl White and Black Sapphire.”
THE PSYCHOLOGY OF COLOURS
But what lies behind the Psychology of Color? Because a user is led to prefer a color variant over another? The behaviorist psychologist Donna Dawson , a psychologist specializing in personality and behavior at Brandeis University (Massachusetts, USA), Manchester University (England) and the Goldsmiths College of the University of London, explains why this phenomenon and outlines the profile of the people who are attracted by gold, showing how the choice is closely linked to their personality but also to certain factors of socio-economic contingency.
“ The color gold has always embodied an idea of wealth, abundance, high ideals, optimism and wisdom. After a period of deep recession like the one we have experienced, we are beginning to see some economic improvements and begin to feed optimism into a future that we wish to be strongly improved. And that’s why we are instinctively inclined to choose gold as a symbol of rebirth and new life “, explains Donna Dawson.
Science teaches that the color is a ‘visual processing generated by nerve signals that the retina sends to the brain: the visual perception is then created in all respects from the brains of people and as such is able to influence on emotion. The study of colors is so closely connected with the personality and every person feels naturally drawn to a very specific tone.
Emerald green, blue topaz, pearl white, black sapphire, platinum gold: these are the five Color of the latest Samsung smartphone. That personality behind the choice of each color? Following the explanation of the psychologist Donna Dawson in reference to the five different color options currently available Samsung Galaxy S6.
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Gold Platinum. Donna Dawson explains that people who choose gold are those that have as their real objective prosperity, financial success thanks to which they can afford that luxury they love madly and who display. Enjoys being around people and are optimistic and idealistic characteristics Lovers of yellow, as gold is nothing more than the perceived warmth and light. A person lover of gold is recognized among many other personalities, as well as the yellow attracts the eye more than any other color. The lover of gold has certainly difficult to get noticed!
Black Sapphire. The black, according to Donna Dawson, is not technically a color, but the representation of the absence of color. As well as the white has in it a double meaning, indicating the end of things, but also their start. Black is often associated with something aggressive, is chosen by the rebels and by the “outsider”, by those who refuse conventions. The loving person is strange and mysterious black, wants to be recognized as individualistic, independent and able to differentiate themselves from the crowd and to play a leading role, without forgetting to bring out a hidden sensuality and depth.
Pearl White. Even people who choose white are self-assured, outgoing, yet pure and honest, despite often today innocence symbolized by the white is replaced by a real status: the owning something and white unknowingly wear indicates a wealthy person, who knows how to communicate the purity of this color. No one can compete with a personality so angelic and the antipodes with the lover of the color black.
Blue Topaz. Sensitive, intuitive and sure of themselves that they could not be lovers of blue topaz, people who need to be loved and who seek stability and security. The blue symbolizes the calm, tranquility, balance. Those who prefer the blue are individuals who make their ideals their trump card in order to obtain stability also due to their attachment to the traditions.
Emerald Green. Lovers of economic success, although more discreetly, so are those who choose the emerald green, indicating a more balanced personality, loyal, generous and hopeful. No color of green inspires hope and renewed vitality and energy, what these people are searching in nature, refuge from the stress of too much work to which they are subject. The colors blue topaz and emerald will be available in Italy from June.
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