Sales of new Galaxy S6 Samsung are progressing well although probably not reach the levels expected. The motivation is not only to be found in the few available units but also in other factors. Among these, is the loss of potential customers that used with previous generations, maybe sought removable battery and microSD slot, is the strong saturation of the market segment of high-end smartphones.
Basically, the high-end smartphones can usually resist for two / three years in the hands of a user before being replaced because “ obsolete “. As a result, not all customers are willing to change their device unless the change does not represent a significant step forward.
Yet, what is lacking at Samsung in sales could be more than offset by the so-called “brand awareness” . Customers now have the perception that the new Galaxy S6 are quality products. In the past he tended to define its flagship of the “ plasticoni “.
This has brought new Galaxy S6 achieve optimal performance with regard to the trade-it . This was revealed by a survey carried out by CompareMyMobile UK and GadgetValuer USA that, since last April 10, although a modest 18.5% plan to buy a Galaxy S6 or a Galaxy S6 edge, the 55.17% is reselling an old flagship of Samsung and an interesting 41% a iPhone dated. Only 1.3% resold HTC , the 2.07% a Sony and 0.69% a LG . Interestingly, most of those who last year switched to a Galaxy S5 came from a Sony or a Nokia .
The top five smartphones sold to purchase a Galaxy S6 were the Galaxy S4 , iPhone 5 Apple Galaxy S5 , iPhone 5C and iPhone 5S . During the same period, of 21.94% of the users who was buying an iPhone 6, the 16.76% was passing by Samsung and 78.61% by another Apple.
(update 11 June 2015, 18:31)
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