It promises to be a good quarter for Samsung . The forecasts for the second quarter, ending June 30, are in fact very positive and industry experts indicate a good trading performance of Galaxy S7 and chips smartphone as catalysts of positive fiscal situation.
According to reports in the Korean press, Samsung will return to record a higher operating profit to 7 trillion won (5.27 billion euro), which has not happened since the third quarter of 2015.
Entering into the details, Shinhan Investment has estimated that “the operating profit of Samsung’s mobile division will reach 3.6 trillion won, up 12.4 percent year on year. Samsung expects to ship more than 14 million smartphones in the quarter S7 ending June 30, up 40 percent from the previous quarter. “
Mirae Asset-Even Daewoo, LIG Investment, E-Best Investment and Eugene Investment believe that Samsung will announce an operating profit above expectations to 7 trillion won.
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If last year with Samsung Galaxy S6 followed their own way, the latest generation have incurred is what they asked users: expandability of internal memory and more capacious battery. strategy that seems to have taken root thanks to a more aggressive marketing , especially at home.
The semiconductor division also improve. Although the average price for DRAM has fallen along with profits, sales of chips for memory for mobile devices have been very positive and should lead, as expected, to an operating profit of the division amounted to 2.6 trillion won (1.96 billion Euros).
the early marketing of Galaxy S7 (April to March) brought the Samsung profit to grow by 12 percent compared to 2015 in the first quarter of the year.
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