The next Samsung’s top range smartphone may have only the curved screen. To suggest it is the company itself by the mouth of the head of mobile division, that the curved display on both sides could become “the peculiarity of the Galaxy S line.”
In a meeting with the Korean press, Dong- jin Koh has hinted that Galaxy Note 7, the phablet Android announced a few days ago, it was a test case for a single model with curved screen: “Samsung has considered to make the curved screen of the online features of Galaxy S smartphones if the company could offer consumers a different user experience through functionality and intuitive software. “
READ ALSO: Samsung Galaxy Note 7 vs. Galaxy S7 Edge, comparing twins: which one to buy?
The reason is obvious: the curved screen like. If in 2015 the flat screen of the Galaxy S6 was preferred to that of the curved model Edge, accomplice a still low volume production for curved AMOLED panels, in 2016 the situation changed. Samsung itself has admitted that the scales has shifted to Galaxy S7 edge, which has led to greater profit margins in the last two fiscal quarters.
Two factors have contributed to this success: the aging of the Edge design and more features designed to curved lateral frame, through which quickly launch applications or quick contacts, for example. This in the context of a more solid than the previous generation, which lacked both water resistance (instead integrated in Galaxy S5) that the expandability of the integrated memory, two technical characteristics whose return has been well received by users in the Galaxy models S7.
An unnamed analyst quoted by the Korea Herald suggested that much will depend on the commercial performance of the Galaxy Note 7: “Samsung will not eliminate the Galaxy S smartphone with flat point blank screen, but if the answer market well to Notes 7, could certainly serve as inspiration for Samsung to focus only on the Edge model. “
CHINESE MANUFACTURERS: PARTNERS AND RIVALS
That schervi curved are an intriguing commercial element it also reveals the interest of so many Chinese manufacturers such as Xiaomi, Huawei and Vivo, for curved AMOLED screens from Samsung. In the near future will be more and more top-end smartphone equipped with this kind of panels, although for now longer represent a design “gem” that a real essential technical feature.
At the same time, Samsung seems to have found that element that was missing in the more high-end market. Although the commercial results are still very, very far compared to Apple iPhone, which cannibalize the profits of the South Korean company medium-high and high, end segment still has room for growth within the Android platform. Considering that LG, HTC and Sony are in great difficulty, especially because of the attack of Chinese brands increasingly important internationally, the curved screen may be that technology plus the Galaxy S (and the Galaxy Note line) that the leadership sought for years.
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