Samsung may announce a program that provides for the sale of used smartphone . According to sources contacted by Reuters, the Korean manufacturer should offer high-end models reconditioned to a lower price to that list, in order to maintain operating margins above 10%. Users might as well buy in 2017 a Galaxy S7 or Galaxy Note 7 returned by those who have joined to upgrade programs in some markets such as the US and South Korea.
Usually reconditioned smartphone does not have hardware problems (often replaced the battery), but are returned because some users prefer to buy the new model, using a variable rebate based on the device conditions. The Reuters sources have however not revealed the possible prices, or the number of units that will be sold, or the markets in which it will be possible to find a Galaxy S or Galaxy Note reconditioned. In any case you will have positive effects for both parties.
Samsung will offer smartphone announced a few months earlier at lower prices and counteract the rise of Chinese manufacturers. Users who reside in certain countries will have the opportunity to purchase a high-end device, for which it takes no less than $ 800. To the best of BNP Paribas, Samsung smartphones retain 51% of the original price , one year after launch. IPhone instead are offered at 69% of the initial value. So Samsung may have a distinct advantage over the rival.
The only risk related to the sale of reconditioned smartphone is the possible cannibalization Sales of new mid-range models. For the same price, a better Galaxy S7 used or new Galaxy A7? Probably many users will choose the first, instead of the second model.
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