Samsung Galaxy Alpha – at the start of the campaign for the launch in Italy – PuntoCellulare.it

Samsung has developed for the market launch of the new Italian Galaxy Alpha a multi-media campaign that tells the subject with an innovative and eye-catching new device and all over the world with his creative eye of young photographers AFIP International (Professional Italian Photographers Association).

For the campaign launch of its new smartphone ‘jewel’, Samsung has relied on five young photographers AFIP International. Each of them has interpreted according to his own vision of one of the 5 colors of Alpha Galaxy: Black, White, Silver, Gold and Blue. Five shots to tell five different ways of being and stand, declaring each one’s personality. A backstage video, edited by Casta Diva, completes the launch of Galaxy Alpha telling the innovative spirit and glamor of the new campaign that combines the elegance of the last prefect arrived home from Samsung.

‘I find it extraordinary the idea of Samsung to entrust the launch of an innovative and dynamic as Alpha Galaxy 5 young photographers to AFIP International of great talent but also fresh and new from the creative point of view. Their language, generationally and trendy fashion, is well suited for an amazing product like the Samsung Galaxy Alpha that makes the difference and customized variant of their flag. The advanced technology in an elegant robe, ‘said Giovanni Gastel, photographer and president AFIP International (Professional Italian Photographers Association). ‘Each of us is unique in the universe and this concept is inspired by the project to Alpha Galaxy. Personal style is already in us different from everyone like fingerprints. Look for it in deep and make it language is the job of the artist ‘.

The five subjects will be visible on the main Italian fashion and lifestyle magazine and online on the most important portals and sites from mid-September. At the same time, the backstage video will be released on social channels where Samsung Galaxy Alpha and the project in its entirety will be told to consumers in an original and engaging. Finally, thanks to the unique partnership with Hearst Magazine and Vogue, Alpha Galaxy will be the star of some of the most significant initiatives dedicated to the fashion world – as the contest for young designers The Vogue Talents Corner, the VFNO in Milan and Rome, the 50th Anniversary of Vogue Italy and the original multi-media exhibition open air of Marie Claire for Milan fashion week – as well as exclusive projects on the digital channels of Vogue, Marie Claire, Elle and Joy! accompanying consumers to discover new trends.

“With this campaign, Samsung once again demonstrates its willingness to experiment new communication codes that are able to impress and engage consumers. Our new smartphone as well as being technological vanguard is also a design object much sought after, thanks to its metal profile, which is why we chose to present it by choosing the talent of young photographers who were able to create strong images and high aesthetic level, just as our Alpha Galaxy, ‘said Alicia Lubrani, marketing manager of the mobile division of Samsung Electronics Italy.