The Kantar figures refer only to the US but recognize the excellent work done by Samsung on its latest smartphone
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(Photo: Maurizio Pesce / Wired)
That just ended in the smartphone world will be a quarter to remember for Samsung. According to data released by Kantar Worldpanel, in the period ended in May this year the Korean company has managed to make a overtaking in sales , limited but equally historic, against Apple’s rivals. The news concerns the United States, where it seems that 16% of those who bought a smartphone has opted for the model Galaxy S7 or its variant Edge, compared with 14.6% of those who preferred rely on Apple and its iPhone 6s and 6s Plus.
the gap widens on total sales of smartphones and sees the Koreans the lead with 36% of products sold and Cupertino (whose only end offer average is represented by iPhone and SE from old devices) follow with 29%.
the result is due to a particular juncture . On the one hand there is the extraordinary success of the last two Galaxy, surely the most well-chosen devices produced by the multinational in recent years.
Across the slowdown period that sales of Apple smartphones are crossing from a few months, a drop that the company has planned and described as physiological. The ball is now in the court of Apple: if we exclude the launch of Galaxy Note 7, a phablet, the next high-end product that will come out will be just the new iPhone.
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