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Atooma and the app made in Italy for the Galaxy Gear “Customizing the smartwatch? A game »
Made by four young Italian startuppers is “easy and intuitive,” says co-founder Francesca Romano
Into 
The Samsung Galaxy Gear with the app signed Atooma
Wednesday, at 19 hours Italian, the technology world had their eyes on Berlin for the presentation of the smartwatch Samsung Galaxy Gear. The startuppers Italian Francesca Romano was in the German city, where he is conducting the important electronics fair IFA, and eagerly awaiting the debut of the clock connected to the Internet and can communicate with smart mobile phones for a reason : Atooma its application has been selected to accompany the new product in the early stages of commercialization. Alongside Atooma screen 1.6-inch reality the likes of eBay or Path. “They called us in late March» , said Francesca Romano Corriere.it event at the end visibly proud and excited. “They put us in contact with the unit that was working in absolute secrecy of the Gear and we have created a version of the app optimized for the clock.”
To explain what it is must take a step back: the originality of Atooma lies the secret of his success. Over the last 12 months has been awarded the inaugural TechCrunch Italy and won the Mobile Premier Award presented at the World Mobile Congress in Barcelona, ??to name just two of the terms obtained. It is the classic application with which you can navigate, play games, listen to music, access social networking sites or find products and services, but also a platform that allows users ignorant of programming knowledge to customize their device. Depending on your needs, you can, for example, set the automatic shutdown wirelessly if you are leaving home to save battery life or to automatically start a phone call if you are near a particular place that the smartphone recognizes through the Gps.
“I do not need to have any kind of ability info rmatica , just a little ‘creativity and desire to discover new features “says Francesca Romano, who in the startup co-founded by she plays the role of CEO. To make so much immediate operations is a pleasant interface: the actions are placed in a pattern of cause and effect. “If this happens, do this.” You may not just have to combine them at will. “On Board” of the Gear, Atooma allows you to perform a series of actions, such as archiving or automatic sharing of a photograph taken with the camera placed on the strap, and to enable and disable the commands given. Later, Roman anticipates, “add other functions. For now we are very happy to have started this collaboration. We want to start right from the relationship with companies to structure our business model. “
Htc Even with the report has already started Atooma is among the recommended applications. Despite all the way already made the summer of last year, the app is still in beta, which in computer science is about to release version. A brief should reach the final, although the co-founder acknowledges that “Atooma will always be a work in progress.” And you’re just talking about the Android operating system, because Apple does not allow to put his hand so heavily to the functions of its smart phones. With Francesca Romano, in which the flicker came while he was preparing the thesis for a degree in Industrial Design, work the marketing manager Joy Pistoia and Fabrizio Cialdea and Andrea Meriggioli that deal, respectively, of the technical side and design. From Italy came the first investment, “but when it comes to betting seriously Italian funds are less likely to take risks.” For this reason, the four little less than 30 years old working axis Rome – San Francisco. “We have no intention of leaving Italy. Our developers are very good and cost less. ” In the United States goes to look for money.
Martina Pennisi
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