the SEOUL – The extreme decision is summarized in two lines: “Prefixing all the safety and security of our consumers, we have taken on dozens of final stop production of the Galaxy Note 7″ it said in a note that Samsung has also ordered the withdrawal of 190.984 specimens of the smartphone in China. Now those who have purchased will be able to get not only a full refund but also an extra bonus of 300 yuan, 40.5 euro.
A block that is total and definitive. In short, the Samsung Galaxy Note 7 – at least in this configuration – it will not produce more. The choice appears clear: to overcome the enormous damage to the image of (the problems of overheating that had caused, in some cases, a fire of the mobile phone) simply by setting aside the model. And going forward, strong with the extraordinary power of the company’s production – maybe with a completely new model, the new engineering and perhaps also new design. If this choice will be confirmed in the short-term would represent the first time that a device as popular launched you find yourself to be withdrawn from the market after a few weeks. Deleted.
another particularly severe blow for Samsung, which follows a few hours the suspension of the production, sales and substitutions at the global level. A decision which is arrived when even some of the new models that Samsung had replaced in the context of the colossal campaign of withdrawal (only the last month had been recalled 2.5 million copies in 10 Countries, in Italy, this device has not been launched officially but through pre-orders have already received around 2000 customers) had expressed the same problems: the lithium-ion battery may explode while it is under charging.
it is also bound to the backlash in the Bag, where the title came to miss l’8%. In the meantime, go ahead with the investigations on the recent incidents, in which the smartphone has caught fire. “We remain committed to working diligently with the authorities to take the necessary measures to resolve the situation,” says Samsung in a note. “Investigations are continuing”, he explains by stating, that the owners of the Galaxy Note7 original or Galaxy Note 7, which was given in replacement of the previous one should turn it off and not use it. The american authorities applaud these measures. “Given the fears about the safety of the Galaxy Note7, the suspension of sales and substitutions is the right move,” says Elliot Kaye, the president of the Commission for the safety of the products.
The whole thing takes place in a few hours from the landing of the “war of smartphones” with Apple on the american supreme Court. A battle began five years ago, after the Apple founder Steve Jobs, had declared a “thermonuclear war” against Android, the Google operating system that runs on the Samsung smartphone. The wise will listen to the motivations of each of the two parts for 90 minutes, in what is the first case on the patents that arrive at the supreme Court in the Usa since the 1800′s. The quarrel officially began in 2012, with an initial victory for Apple. Then of appeal in appeal has arrived to the wise, called to express themselves on a case that will have an impact on the entire technology industry.
This is the text inegrale of the press release Samsung:
“To protect the safety of consumers, which is always the priority of Samsung, and a fundamental element of its commitment to ensure the highest standards of reliability and quality, the company has decided to stop the sale and production of the Galaxy Note7) and the programme of replacement of these devices, by inviting consumers to turn off the Galaxy Note7 in its possession and return it to the store from which it was purchased. At the international level, we are working with regulatory bodies competent to investigate the cases recently reported involving only the model Galaxy Note7. Since the safety of consumers remains our highest priority, Samsung has asked the global to all telephone operators and partner distributors to stop the sale, and substitutions of the Galaxy Note7. relative to the Italian market, the product has never been officially put on the market, if not through a first phase of pre-order of about 4,000 units, of which delivered less than half. To facilitate the process of withdrawal of the Galaxy Note7, Samsung Electronics (uk) has provided some services including: service of the withdrawal of the product, dedicated customer service toll free 800 025 520, a site dedicated. To all the consumers who have made pre-order, Samsung Electronics (uk) guarantees the repayment total and immediate of the amount paid. Always these consumers will also be shipped immediately after the return of the Galaxy Note7, the prizes promised in pre-order. “We are a technological leader in responsible and strongly committed to make our guests feel in every moment safe, excited and inspired, while maintaining the excellence of our products. We want to prove to be concretely close to our Italian consumers and for this we are working on a dedicated program to thank them for the confidence that we are demonstrating,” says Carlo Barlocco, president of Samsung Electronics Italy”.
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