The Samsung Galaxy S5 is proving less successful than expected is a real data against which you are measuring the same South Korean company also forced to revise its estimates for future growth. The second quarter of this year now ended was really important to understand in which direction you are going.
Lee Sang-Hoon, Chief Financial Officer of Samsung , warned all In the last three months, the profits have fallen well of 2%. A blatantly obvious, given that in these 90 days, the Samsung Galaxy S5 would have to sell more because its launch. Above all, we come to the conclusion that promotions are not enough, sometimes even worsen the situation. In fact, as far as the Samsung Galaxy S5 is still selling, not doing according to the expected volumes. Blame the competitors LG, HTC, Sony more aggressive but not only. Some promotional policies of the company have certainly not given new impetus to sales or have done so only partially, undermining the reputation of the company.We have been following the case of promotion on the Gear Fit as a gift on the Samsung Galaxy S5 and we told you about how users have protested against the rules imposed by the company that has left out of the first buyers of the flagship initiative. We also recorded several times among our readers much discontent and firm decision to no longer purchase a Samsung device. Only a small sample of our course, but indicative of the future that is changing.
In short, is now clear that the dichotomy Samsung-Apple no longer exists . Other actors are taking significant market share and this is perhaps not to the detriment of Cupertino but rather from Samsung. Trade policies, then, does not help at all, and perhaps the company should review the acquisition strategies for new customers but also the maintenance of the faithful, is not it?
No comments:
Post a Comment