The video that we present today is a simple TV commercial of Samsung titled: Galaxy S4 Official TVC – Sound & Shot and realized by Cheil . From the title you can immediately notice that the intent is to show the new instrument of Galaxy S4 and that is the Sound & Shot and also the video shows quite simple with a linear plot and modest. Two young people leave for a vacation and send the photo to the mother.
The key element that makes this interesting plot is precisely the element sound which adds interest and makes it special and an otherwise devoid of attention. But it is the simplicity the crux of the plot of this spot that works and draws our attention to focus on the element that goes again, photo with sound , instead of dynamics that we saw and experienced many times and that is definitely the start , the journey and return.
Even the choice of the trip is significant in that it confronts us with something new, to discover precisely how the new feature Sound & Shot . That said, the question we might ask ourselves is whether this short video puts us in front of a simple evolution of the device Galaxy S4 or proposes a revolution in the way we perceive the ‘ Ideas of photography?
The answer surely we will not give it but it will be the time and the use that will make the users, perhaps by developing new styles of communication or creatively using this function. What is certain is that this little technological evolution is a possibility of expression in most, maybe who knows if someone does not make an application also on the style Instagram or Vine ?
And you? Do you think that it is a simple function or is it something more?
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