In recent months, Samsung has tried to innovate by creating new market niches, a bit ‘as done in the past by Galaxy Note , paving the way to the field of phablet – fonblet or, as he prefers to call the South Korean company – with a product that has nevertheless attracted strong interest from the most demanding users. It seems, however, that the same phenomenon is not sprung from the new games from South Korea in recent months.
Samsung has announced a new smartwatch , enticed by a growing interest by the media in relation to this new category of products, but that still has not caught the attention users. The Galaxy Gear that fact has not sold 50,000 units globally from the day of the launch, with daily sales, which amounted to about 800/900 units. These figures are dramatically lower than expected by the industry sector.
The reasons for a commercial failure of this magnitude can be many: Galaxy Gear is sold, if we exclude the various promotions, such a price that is significantly higher if commensurate with the intended use of the product. In addition, the smartwatch that was not compatible exclusively with the Galaxy Note III at launch, while the situation has improved at the present time in which the smartwatch is compatible with Galaxy Round, Galaxy S4, S4 Galaxy LTE-A, Galaxy S III, Galaxy SIII LTE.
Samsung fatigue also selling the new Galaxy Round , announced on 10 November, with sales in the order of 100 units per day. The curved device, we’ve talked about on this page, it fails the expectations of Samsung decides not to produce 50,000 other units after the commercial launch in the Asian state, as reported by BusinessKorea.
On the website it says: “Round Galaxy is at the center more often because Samsung is not able to produce batteries curves in large volumes. The display is not perfect due to the addition of tempered glass , which makes the device further thick and heavy. At the present time it does not show the advantages of a flexible smartphone apart from the ergonomic grip, in fact the only point on which the marketing of the product. “
Samsung wanted to explore the two market niches to see the reaction of consumers , reporting results in line with the proposals that have become more traditional. Galaxy S4 has also reported results below expectations, but found himself for several months in the top positions of the charts sector, making Samsung one of the most profitable companies in the computer industry for many quarters of 2013.
In contrast, the same Samsung has reported that during the two months of sales, the company has sold over 800,000 Galaxy Gear worldwide , making him – according to the company – the world’s most popular smartwatch. Going against the reflections of the Korean website, the consumer electronics giant’s earnings also exceeded expectations of some analysts, driven primarily by strong promotions clock on offer along with other devices.
Another key element in the sale of new smarwatch, as written by Reuters, is the big marketing campaign carried out by the company. We can not know how much Samsung has actually invested on Gear in this direction, but the important site talks about the possibility of U.S. economic figures widely bodied.
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