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Into The analysts were cautious went with forecasts. Because, you know, the first quarter of the year is always a bit ‘thin after the big Christmas binge. And then, let us say, with the Galaxy S4 outside many had already bet on the classic quarter of transition.
Into But Samsung has surprised everyone. The results of the first quarter of 2013 speak of a brand that is bursting with health: the sales increase of 17% compared to last year, the ‘useful 42% (from 5000000000000 won last year to 7200 of 2013), an increase of 2% compared to the previous quarter also.A tow Into the activities of the Group are mainly smartphone and in particular the high-end models, the Galaxy S3 and Galaxy Note II . But all the results of the mobile division are true rather brilliant. According to IDC, from January to March Samsung has sold more than 70 million devices worldwide, 61% more than last year. Practically more than double Apple , which with its 37.4 million pieces in second place in the special vendors’ smart phones.
Into But for how long can last the golden age of the Colossus of Seoul? For the moment there are no signs that portend to leave some slowdown of the race. Indeed, the release of the Samsung Galaxy S4, the heir dell’S3 to debut these days in 155 countries (including Italy), should give a further boost to the ambitions of the company. “It will be an unstoppable avalanche” said the technology director of Daewoo Securiti es James Song, which provides for the next quarter of a further expansion of profit to share 10miliardi Won.Into Much will also depend on the efforts of marketing , one of the fundamental strategy of Samsung. This week – says no coincidence Reuters – the company has launched a massive advertising campaign to promote its new smartphone through real mini-stores set up within the main retail chains (this is the case, for example, the chain Best Buy). But there is also a lot of waiting to see how Samsung will be able to handle – from the point of view of suppliers – a question that promises to be better than expected.
Into Certainly, the results of today’s Samsung take on a value even more significant if one compares to those completed by Apple in the same period. The Cupertino company, as it is
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